Wednesday, October 27, 2004

rant: Ride the bus or train - and you might win a car

"TO REWARD its bus and train commuters, transport company SMRT is planning to give away a car. A Nissan March - minus certificate of entitlement, insurance and road tax - to be exact. It is the top prize in SMRT's inaugural Ride-for-Free Countdown promotion."
only in singapore.
to encourage public transport taking.... we give the top prize of a car. well, well... we have outdone all previous ironies.

"SMRT chief executive Saw Phaik Hwa said the promotion was to reward existing commuters and to encourage people to travel on SMRT's buses and trains."

here we go.... public transport is.... the consolation prize.
"The promotion ends in a grand draw on April 23, with the Nissan March as the top prize. Consolation prizes of a year's free travel on SMRT transport will be given to eight commuters."

and an open admission that "big brother is watching"; 1984 anyone?
what if my ezlink card is not tagged to my NRIC? does that make me a less loyal/ important customer? how are they gonna reward and encourage me?
"Launched yesterday, the promotion is on till April 11 next year. Commuters who make adult-fare trips on SMRT trains, buses and the Bukit Panjang Light Rail Transit (LRT) will have the numbers on their ez-link cards automatically entered into mini-draws. These draws will be held fortnightly at 1pm."

ST link need registration? try


google a