Tuesday, October 26, 2004

rant: the numbers game

older stuff from me.

so what's in a number?

....The Singapore Women's Weekly Readership Survey 2003, conducted by Nielsen Media Research with a sample size of 1000 respondents, most of which were women, found that 97% of its readers decided on or influenced decisions on holiday purchases, 96% decided or influenced decisions for purchases of home furnishing or furniture, 88% decided on or influenced decisions on home property purchases and 69% decided on or influenced car purchases....

wait a min.... how true is this? ask the men who read fhm, you will prob. get 99.9% of readers... the 0.1% were caught by their womenfolk while filling in the survey...(under threat and duress)

..... women influenced on all that?.... or is it a case of.... "so they think...."


google a