BreadTalk to Launch J.Co Donuts & Coffee Brand in Singapore

Singapore, 17 December 2007 – SGX SESDAQ-listed BreadTalk Group Limited
("BreadTalk” or the “Company”), a leading lifestyle F&B group, is pleased to
announce that it had today entered into a franchise agreement to acquire and manage
the J.Co Donuts & Coffee (“J.Co”) master franchise in Singapore.

In this latest strategic move to broaden its brand concepts and expand its revenue and
customer base, BreadTalk had formed a joint-venture company, Twin Peaks Venture
Singapore Pte. Ltd (“Twin”), with SPORE Donut & Coffee Venture Pte. Ltd,
(“SPORE”) to manage the J.Co operations in Singapore. BreadTalk owns 70% of
Twin while SPORE, representative of J.Co chain’s owner, the remaining 30%.

J.Co is the fastest growing donut & coffee chain in South-East Asia. Within a short
span of 2.5 years, J.Co has grown to 30 outlets in 9 cities in Indonesia. It recently
began its foray into Malaysia with the opening of an outlet in Pavilion Shopping Mall
in Kuala Lumpur.

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Originally uploaded by stonz